Industry Partners

Louisiana Tourism Marketing Plan for 2011-12 is available here.

Grant Opportunities are available here.

Cooperative Marketing Program (CMP)
The purpose of the Cooperative Marketing Program (CMP) is to empower local governments and tourism promotion organizations to determine which marketing efforts best promote the history, culture, art, folk life, recreation and leisure opportunities, natural and science resources, sites, attractions, accommodations, and/or other events or activities that support the Louisiana Office of Tourism's goal of presenting Louisiana as a unique and desirable travel destination.

Application Deadline is postmark by Friday, March 30, 2012 for activities occurring between July 1, 2012 and June 30, 2013.

Louisiana Office of Tourism CMP Program - c/o Lindsey L. Schmitt P.O. Box 94291 Baton Rouge, LA 70804-9291

Note: Adobe Acrobat Reader 8 or later is required to view and print the application form. You can get the latest version of Acrobat reader here: get.adobe.com/reader/

Louisiana African American Heritage Trail

The Louisiana African American Heritage Trail (AAHT) is a program developed by the Louisiana Office of Tourism designed to add new experiences to a visitor's trip to Louisiana. The AAHT is a collection of sites and points of interest that includes museums, universities, historical homes, churches, and other historical structures that tie the threads of African American people, history and culture to Louisiana and the United States. The current sites on the trail tell the story of that heritage from the earliest days of slavery in the 18th Century, for example, through reconstruction and Jim Crow, to the struggles and victories of the Civil Rights movement and beyond.

Louisiana African American Heritage Trail Application Deadline Wednesday NOVEMBER 9, 2011. All applications must be postmarked by the day of the deadline. No application postmarked after the deadline will be accepted.
Louisiana Office of Tourism Louisiana African American Heritage Trail c/o Melody Alijani P.O. Box 94291 Baton Rouge, LA 70804-9291		Note: Adobe Acrobat Reader 8 or later is required to view and print the application form. You can get the latest version of Acrobat reader here: get.adobe.com/reader/

Oil Spill Response

• Public Relations Response Strategy (Deveney Communications)
• Oil Spill Response Summer Media (Peter Mayer Advertising)

2012 Partnership Opportunities
To assist Louisiana CVBs in planning for 2012, the Louisiana Office of Tourism wants to make you aware of several partnership opportunities in the upcoming year. These partnership programs are designed to help strengthen marketing efforts and stretch marketing dollars.

Below is a link to the 2012 Partnerships Opportunities, including tradeshows, sales missions, the Competitive Marketing Program and the Competitive Grant Program.

The Louisiana Bicentennial logo is available for use with programs or projects featuring a component that celebrates, educates or otherwise promotes the bicentennial of Louisiana statehood during September 2011 through December 2012.

• Bicentennial Logo
• Bicentennial Logo Style Guide

For mor information on the Louisiana Bicentennial, please contact Julie Vezinot: jvezinot@crt.state.la.gov

Welcome Center Programs
Louisiana's Welcome Centers are a great means to spread the word about your travel and tourism related region, business, event or attraction. Find out more about how to arrange a Travel Counselor FAM Tour or participate in the Welcome Center Brochure Distribution Program.