Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
December 2, 2013
North American Sportsman Show buy-in opportunity

The Louisiana Office of Tourism will participate in the launch of an all-outdoors virtual exposition. The North American Sportsman Show takes advantage of the latest technology to offer anglers, boaters, campers and hunters all the benefits of a sports show from the comfort of their homes. Sportsmen have 24/7 access to the show floor for 90 days. Visitors can view videos, download brochures, observe lectures and register to win $50,000 worth of prizes. The show doors open on Jan. 7. To learn more about the show contact Delores Ridout at ridout3@airmail.net or 281.762.9546.

  Zydeco byway profiled, signage unveiled in St. Landry Parish
Lt. Governor Jay Dardenne unveiled highway signs for the Zydeco Cajun Prairie Scenic Byway and provided an overview of the program to the St. Landry Parish Tourism Commission. The byway, one of 17 statewide, stretches through St. Landry, Acadia and Evangeline parishes. Highways along the byway will be marked in the spring with large blue signs featuring an artist's depiction of an accordion player. Lt. Governor Dardenne said each byway tells a unique story St. Landry's will, naturally, focus on music.

  Students get lesson from state tour guide
The Advocate - Lake Elementary School teacher Shannon Hickey recently turned to the Louisiana Office of Tourism for assistance with a geography lesson. Hickey said she likes to use a variety of resources to provoke curiosity and increase her students' motivation. Hickey used the Louisiana Tour Guide to teach her students about important places in the state. In addition to using maps found in the guide, the students used it to assist with math and problem solving.

  Visit Baton Rouge earns ConventionSouth's Annual Readers' Choice Award
NOLA.com - National publication ConventionSouth presented Visit Baton Rouge with its 2013 Readers' Choice award. The organization is among 150 convention and visitor bureaus, meeting facilities and hotels located throughout the South to receive this year's Readers' Choice Award. This is the second time since Visit Baton Rouge's creation in 2001 that the bureau has received the annual award. Visit Baton Rouge will be featured in the December 2013 Awards Issue of ConventionSouth magazine.

Downtown Baton Rouge   Baton Rouge a top retirement destination
Livability.com named Baton Rouge a top American destination for retirees. Among the Baton Rouge assets the site identified were low taxes, strong transportation investments, warm weather and prevalence of assisted living and health care providers. The review also praised the city's Southern charm and the local music scene.

  Carnival Sunshine arrives in New Orleans
Larger cruise ships will call New Orleans home as the role of the cruise industry continues to increase at the Port of New Orleans. The Carnival Sunshine carries almost 3,000 passengers, and in April it will be replaced by the 3,646-passenger Carnival Dream, which Carnival Cruise Lines plans to keep in New Orleans.

  Cruise lines are ready for some football
NBCNews.com - Carnival Cruise Lines is the Official Cruise Partner of the New Orleans Saints, according to a press release. During the remainder of the 2013 - 14 season Carnival will sponsor in-stadium and social media contests and promotions aimed at Saints fans and other NFL audiences.

  Brand USA launches 'Get In The Game' campaign with ESPN
TravelBite - Brand USA, the tourism marketing body for the U.S., is teaming up with ESPN to produce 51 sports tourism and destination feature videos. Housed on DiscoverAmerica.com, the two- to three-minute videos focus on major sports teams, sports venues and various sporting activities that visitors can get involved in-from marathons to golf and watersports to winter sports-throughout all 50 states and the District of Columbia. Brand USA will also create an app that encourages users to follow an American team after answering a series of questions about their sporting interests.

  Six travel trends to watch
The travel industry is witnessing "a series of powerful trends with real staying power," according to a recent story on Travel Market Report's website. The site identified six trends the industry can expect to see in 2014 and beyond. Among trends to look for are the impact of millenials, people age 18 to 30, the strength of luxury travel and the growth of creative tourism or travel directed toward an engaged and authentic experience.

  LouisianaTravel.com data engine updates
The LouisianaTravel.com website is preparing for a new responsive design upgrade set to launch in late December. Any changes made in the LouisianaTravel.com Data Engine (listing updates, events entry, etc.) will be saved in the Data Engine; however, changes will not be reflected on the current website until the new site is live. We greatly appreciate your patience while we excitedly await the new upgrades to LouisianaTravel.com. If you have any questions or concerns about your listings please contact Nadine Rebrovic at mnadine.rebrovic@milespartnership.com or 303.867.8265.

  New study shows it pays to take vacations
The Society for Human Resource Management, in collaboration with the U.S. Travel Association, released a study about the use of vacation time and the impact on the workplace. Their findings support yet another reason why travel is important to our economy and our lives. Employees taking vacation time are linked to greater productivity, job satisfaction and less sick leave.

  Americans spend $72 billion on obligatory holiday travel
Global Traveler - Hotwire.com's third annual American Travel Behavior Survey, conducted in October among more than 2,000 American adults, reveals U.S. citizens will spend approximately $72 billion on obligatory holiday season travel-$14 billion on Thanksgiving travel and $58 billion on Christmas travel.

  World travel industry expects optimistic turnover in 2014
Travel and Tour World - The World Travel Market 2013 Industry Report suggests an optimistic outlook for the global travel and tourism industry in 2014. The global economy is slowly recovering from the recent financial downturn. U.S. unemployment figures are at their lowest since December 2009, while the U.K.'s are at their lowest since February 2009. Greece predicts it will be out of a six-year long recession in 2014. The World Tourism Organization calculates a 4 percent increase in travelers in 2013 when compared to last year, with 2014 set to do even better. There is big growth in first-time travelers from China, Russia and Brazil.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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