Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
February 3, 2014
Louisiana becomes second U.S. state to earn DMAI accreditation

A 2013 initiative by the Louisiana Office of Tourism resulted in Louisiana becoming only the second U.S. state to receive a heralded accreditation by Destination Marketing Association International. Lt. Governor Jay Dardenne announced at a Jan. 27 news conference in New Orleans that Louisiana is certified by DMAI's Destination Marketing Accreditation Program. Victoria Isley, chief operating officer for DMAI, presented Lt. Governor Dardenne and LOT head Kyle Edmiston with a certificate commemorating the achievement. The certification comes from an independent international body that reviewed LOT's destination marketing endeavors and determined that the agency's procedures and results met or exceeded industry standards. The only other DMAP-accredited U.S. state is Florida.

Kyle Edmistin, Louisiana Office of Tourism, Victoria Isley, DMAI, and Lt. Governor
Jay Dardenne

Event hosts Jay Dardenne and Faith Ford lead a post-brunch second line   'Only in Louisiana' GRAMMY® brunch featured in USA Today
Lt. Governor Jay Dardenne and the Louisiana Office of Tourism's pre-GRAMMY® Only In Louisiana brunch was the subject of a feature in USA Today. The national daily highlighted the state's GRAMMY® history (Louisiana artists have won nine awards and had nominees annually since 1960) while touting the brunch's offerings. Highlights included a menu featuring Louisiana seafood and live performances by the Louisiana Hayride Band, Zachary Richard and the Hot 8 Brass Band. Continuing its performance, Hot 8 Brass Band led a second line featuring the Wild Magnolias Mardi Gras Indians into the streets of Hollywood. When asked about Louisiana's Pick Your Passion tourism slogan and his favorite between Louisiana food and music, Lt. Governor Dardenne said, "I'm not going to choose between my two children." But in a presentation he gave to more than 300 music and travel industry guests he touted the state's role in the history and evolution of many popular American music genres, most notably jazz.

  Notable Louisiana anniversaries profiled in AAA Southern Traveler
Two notable northwest Louisiana anniversaries were profiled in AAA Southern Traveler's January/February issue. Natchitoches' 2014 Tricentennial was the issue's cover story. Author Chere Coen provided an overview of special Tricentennial events throughout the year while praising the city's downtown historic district, the new Louisiana Sports Hall of Fame and Northwest Louisiana History Museum and the Cane River Creole National Historic Park and Heritage Area.

The magazine also noted this year's centennial of the Caddo Lake Drawbridge in Mooringsport. The bridge, a National Register of Historic Places structure, is the last of its type in Louisiana.


  Shreveport-Bossier CVB launches BoomOrBustByway.com
The Shreveport-Bossier Convention and Tourist Bureau launched a website promoting the Boom or Bust Byway. The site includes descriptions of what one finds along the La. Hwy. 2 route from the Texas border to Homer through Caddo, Bossier, Webster and Claiborne parishes. The site offers a video tour, town spotlights, restaurant information and photo galleries. It also offers a downloadable app and GPS instructions that can be used with Ranger devices available for pickup at the Shreveport and West Monroe CVBs, Greenwood and Mound welcome centers or Lake Claiborne State Park.

  Quarterly calendar of events submission
The Louisiana Office of Tourism is producing its second quarter Calendar of Events which includes events from April through June 2014. To include an event in the printed calendar, submit event information to the online calendar via the Submit Event link at the bottom of LouisianaTravel.com. For additional information or assistance contact Jeff Richard at 225.342.7454 or jrichard@crt.la.gov. Online event submission deadline is 5 p.m. Friday, February 7.

  Partner Buy-In Opportunity: Inspire Canadian Travel to Louisiana
The Louisiana Office of Tourism will partner with Madden Media for a Spring 2014 Louisiana Canadian Integrated Newspaper Insert Campaign to entice the 21 million Canadian travelers who visit the U.S. each year to make Louisiana their next travel destination. Formatted display and content-sponsored ads are available to Louisiana partners in LOT's 8-page, content-driven insert. The insert will be geo- and demo- targeted to key Canadian markets and reach the approximately 2.6 million readers of the Calgary Herald, Globe & Mail, Montreal Gazette, Toronto Star, Vancouver Province and Vancouver Sun. There will also be expanded coverage in the digital edition. Materials are due February 19, 2014. For rates and information, please contact Danah Heye, Regional Account Manager of Madden Media, at 727-542-5462; dheye@maddenmedia.com.

  CNN lists Natchitoches as Louisiana's 2014 hot spot for travelers
A recent CNN.com photo gallery listed Natchitoches as Louisiana's hot destination for 2014. In the collection entitled 50 States, 50 Spots for 2014 author Katia Hetter said of Natchitoches "there's plenty to explore downtown and in the adjacent neighborhoods," as she made reference to the Historic Landmark District, the filming of Hollywood blockbuster Steel Magnolias and the new Louisiana Sports Hall of Fame and Northwest Louisiana History Museum.

  New Orleans Will civic pride campaign debuts
The tourism industry in New Orleans is launching a civic pride campaign to bolster residents' support of the hospitality industry and enlist their help in promoting the city to visitors. Called New Orleans Will and run by the New Orleans Convention and Visitors Bureau, the effort includes advertisements on television, the Internet and in print publications; videos and other messages shared through social media sites; a dedicated website; and billboards. The bureau plans to keep airing the slogan for years, possibly spending about $200,000 annually on the campaign and related efforts. The campaign bears similarities to the Young Leadership Council's enduring Proud to Call It Home movement.

  St. Francisville featured in Social South
Antebellum plantations, outdoor adventures and historic district shopping were among the high points in a recent profile on St. Francisville in Social South magazine. "Entering the historic town, you are engulfed in the welcoming feeling only a small, quiet town can offer," author Amanda Wells said. "Whether it is the great outdoors you are after, antique shopping or an enjoyable little history lesson, St. Francisville and its warm and hospitable residents deliver." Social South is a Mississippi-based publication that focuses on travel, food, style, design and other topics in and relevant to the southeastern U.S.

  Insider tips to New Orleans in Toronto Sun
A two-page color spread offering insider tips to New Orleans was published last month in the Toronto Sun. The Q-and-A-format piece with New Orleans native Laura Martone, who has authored several Moon series guidebooks, including Moon New Orleans, gave readers insight on finding the best spots for music, food, art and shopping and offered advice for the budget-minded and the first-time New Orleans visitor. The Sun is owned by Sun Media, Canada's largest newspaper publisher with over 200 daily, community and specialty publications.

  Restored Fats Domino piano now part of Old U.S. Mint collection
A white Steinway grand piano salvaged from musician Fats Domino's home after Hurricane Katrina is restored and part of the collection at the Old U.S. Mint, a Louisiana State Museum property. The years-long restoration to fix severe water damage came through a $30,000 donation to the Louisiana Museum Foundation. Allan Slaight, a retired music producer in Miami, contributed $18,000. Other contributors included Sir Paul McCartney, the Rock and Roll Hall of Fame and the Tipitina's Foundation. The finished Steinway was unveiled earlier this month. It is the second restored Domino piano to join the State Museum collection-another is on permanent display at the Presbytere in Jackson Square.

Social Media   Top 5 social media trends for 2014 forecasted
About 97 percent of marketers now emphasize social media in their plans and opting out of social media is no longer acceptable for business, PR executive Emma Fitzpatrick said. Social media now being a must-have is one of five segment trends to look for this year, Fitzpatrick said. Her forecasts also include the growing popularity of Google+, Pinterest and Instagram and the declining popularity of Foursquare.

Restored Saenger Theatre, New Orleans   National Trust: Saenger Theatre reopening a historic save
ABC News - New Orleans' Saenger Theatre's restoration and reopening last fall was included in a list of 2013 American success stories for the National Trust for Historic Preservation. The Trust compiled a list of 10 historic preservation saves and losses from last year and the Saenger made the save list. The historic 1920s movie house and performing arts venue was severely damaged by Hurricane Katrina and reopened in October after extensive rehabilitation.

  UStiA predicts strong demand for domestic travel
Travel Agent Central - Sixty-one percent of Americans say they will travel in 2014, taking an average of 2.4 vacation trips, according to a survey conducted for the US Travel Insurance Association. Of those traveling, nearly 70 percent said they will take one to two trips next year, with another 30 percent reporting three or more trips. When it comes to educational level, 70 percent of respondents with college degrees said they will travel in 2014, compared to 56 percent for those without degrees. As for marital status, 70 percent of married respondents plan to take a trip in the next year, compared to 52 percent for unmarried individuals.

Upcoming Meetings & Events   Upcoming meetings & events
  • Feb. 4 – 5 RSAA Summit, Washington, D.C.
  • Feb 5 – 6 RTO Summit West, Marina Del Rey, Calif.
  • Feb 10 – 14 Lt. Governor's Mission to UK and Germany

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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