Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
April 21, 2014
Louisiana tourism chief participates in White House Business Council briefing

Successful Meetings - On March 20, Kyle Edmiston, Louisiana Office of Tourism chief, attended a White House Business Council briefing on travel and tourism. Participants discussed national policies and programs to bolster U.S. travel security and infrastructure, welcome more visitors from across the globe and, ultimately, position travel and tourism as a long-term driver of U.S. economic growth. The meeting featured travel industry executives, civic leaders with administration officials and senior-level staff from the White House and other cabinet-level officials.

March 20 White House Business Council briefing on travel and tourism

Louisiana delegation at IPW
Louisiana delegation at IPW
  Office of Tourism at U.S. Travel Association's IPW
Staff from the Louisiana Office of Tourism attended U.S. Travel Association's International Pow Wow in Chicago April 5 - 9. During the five-day trade show, state representatives conducted more than 150 20-minute appointments with buyers from around the world including Brazil, France, Canada, China, Germany, Italy, Japan, Mexico and the U.K. In addition, the communication staff participated in the Media Marketplace, a one-day event designed to bring DMO media representatives together with domestic and international travel journalists to increase worldwide awareness of Louisiana destinations. Industry partners handling appointments within the state's booth included Bayou Lafourche Area CVB, Houma Area CVB, Lake Charles/Southwest Louisiana CVB, Monroe-West Monroe CVB, Shreveport-Bossier CTB, Vernon Parish TC and Visit Baton Rouge. The final luncheon was co-sponsored by the Office of Tourism and centered around a statewide Mardi Gras theme.

Lt. Governor Jay Dardenne with Mardi Gras Indians   Lt. Governor travels state May 5 – 9 to celebrate National Travel and Tourism Week
Lt. Governor Jay Dardenne will visit 19 Louisiana towns and communities during National Travel and Tourism Week May 5 - 9. The tour's purpose is to create awareness about the significance of Louisiana's tourism industry and the positive impact it has on the state's overall economy. Stops including receptions, news conferences and restaurant visits are slated in Abbeville, Avery Island, Avondale, Breaux Bridge, Choudrant, Hammond, Mansura, Leesville, Many and Toledo Bend Reservoir, Marksville, Minden, Monroe, Ruston, St. Francisville, Shreveport, Sicily Island, Vacherie and West Monroe. Louisiana tourism is a $10-billion plus annual industry that supports more than 100,000 jobs statewide while generating more than $1 billion annually in state and local taxes. Invite your local and state officials to participate in your National Tourism Week event. These functions provide opportunities to educate officials about the importance of tourism and its economic benefits. Click here to find Tourism Week logos, graphics, celebration ideas, talking points, facts and social media tips.

"What's Your Travel Effect?" NTTW video contest
"What's your Travel Effect?" Two lucky travelers who answer that question in 60 seconds or less will get a wonderful weekend getaway. From May 3 (the first official day of National Travel and Tourism Week) to May 11, U.S. residents may upload brief videos that tell how travel benefits their lives. Whether it is taking one more day of paid time off to explore new places, reconnect with loved ones or accomplish something closer to home, the U.S. Travel Association wants to hear about it. Take a moment to watch this video and get ready to help spread the word.


Only Louisiana advertising campaign 2014   LOT makes marketing campaigns available in online archive
Now there is a single website that allows the Office of Tourism's partners to view all the creative assets being placed throughout the country and world. Through this unique portal, partners can review the state's messages as portrayed in print, broadcast and web applications allowing them to manage their own message accordingly. As new assets are developed, they will appear on the site along with the retired campaigns.

Louisiana Historical Marker   Louisiana Historical Marker program
The program commemorates facts, people, events and places prominently identified with the history of the nation, state or region. Historical markers are privately sponsored and funded. Any individual or group may nominate a location or occasion of historical interest for historical marker commemoration. LOT is accepting applications for the Louisiana Historical Marker program. The applications must be postmarked by May 21. For additional information contact Lynne Coxwell at 225.342.2876 or lcoxwell@crt.la.gov.

Quarterly Calendar of Events   Quarterly calendar of events submission
The Office of Tourism is producing its third quarter calendar of events, which includes events from July through September 2014. To include an event in the printed calendar, submit event information to the online calendar via the submit event link at the bottom of LouisianaTravel.com by 5 p.m., April 25. For additional information or assistance contact Jeff Richard at 225.342.7454 or jrichard@crt.la.gov.

Kelli West & Eric Artler
Kelli West and Eric Zartler
  Two Louisiana destination marketers receive TMP certification
Kelli West, marketing manager of the Alexandria Pineville Area CVB, and Eric Zartler, acting sales director of the Lake Charles/Southwest Louisiana CVB, have earned the Travel Marketing Professional designation from Southeast Tourism Society. The TMP program offers tourism professionals across the Southeast a broad-based curriculum in tourism marketing and management. Students earn their certifications after completing the STS Marketing College three-year program. Certifications were presented March 25, during a graduation luncheon at the STS Spring Symposium in Lexington, Ky.

STS Marketing College   Southeast Tourism Society Marketing College
The STS Marketing College is an educational program for members of the tourism industry in the southeastern U.S. This year's program will be August 3 - 8, at University of North Georgia in Dahlonega. Students will experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Professors are working, experienced professionals from throughout the U.S. who bring real-world knowledge and expertise to the classroom. Students who attend all three years of Marketing College receive a Travel Marketing Professional certification.

Miles Marketing College scholarship
Miles Medai Miles Media is partnering with the Louisiana Travel Promotion Association is offering a one-year tuition scholarship to STS Marketing College. The scholarship is open to anyone employed in the state's tourism industry. The deadline to apply is April 30, and the scholarship recipient will be notified in May. For additional information contact Vito Zuppardo at 504.256.6395 or Vito.Zuppardo@MilesPartnership.com.

Visit Baton Rouge Marketing College scholarship
Visit Baton Rouge Visit Baton Rouge is offering a one-year tuition scholarship to STS Marketing College. The scholarship is open to anyone employed at a Baton Rouge area attraction in a management, marketing, communication or sales role. The deadline to apply is May 1. The scholarship recipient will be notified May 16. For additional information contact Renée Areng at 225.382.3582 or renee@visitbatonrouge.com.


Destination Marketing Association International   DMAI's 30 Under 30 program now accepting applications
DMAI is accepting applications for its 30 Under 30 program. The program focuses on identifying and developing the talent of destination marketing professionals who are 30 years old or younger through increased access to top-level networking and professional development. The deadline to apply is April 30.

New Orleans
New Orleans
  New Orleans tops TripAdvisor's Travelers' Choice U.S. destinations list
CNN Travel - New Orleans was ranked fifth in the U.S. for TripAdvisor's sixth annual Travelers' Choice awards. The Crescent City moved up five slots in this year's ranking, behind New York City, Chicago, San Francisco and Las Vegas. Travelers' Choice award-winning destinations are determined using an algorithm that takes into account the quality and quantity of reviews from TripAdvisor users.

Southwest Louisiana on The Today Show   Southwest Louisiana featured on Today Show
KPLC-TV - As a part of Outside magazine's 2014 Travel Awards, southwest Louisiana was recently featured on NBC's The Today Show for being one of the best foodie destinations. The Today Show interviewed Michael Roberts, Outside executive editor, as he discussed five destinations from their recent Travel Awards. "This kind of national publicity that highlights our outdoor adventures and abundant seafood in southwest Louisiana is priceless," Shelley Johnson, executive director of the Lake Charles/Southwest Louisiana CVB, said. The 2014 Travel Awards are in the April issue of Outside magazine and on their website.

French Quarter Festival   2014 French Quarter Fest breaks attendance records
This month's French Quarter Festival saw about 733,000 attendees, a 24 percent increase from 2013's 560,000 visitors. Vendors tied to the annual New Orleans event saw similar percentage gains in product sales. The music festival held in mid-April is touted as the largest free music festival in the U.S. More than 280 musical acts, comprising more than 1,400 musicians, played on 21 stages over four days.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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