Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
August 29, 2014
2014 Lt. Governor's Tourism Summit sets attendance record

Lt. Governor Jay Dardenne addresses Travel Summit antendees More than 500 delegates, distinguished speakers and sponsors attended the Lt. Governor's Tourism Summit. The 3-day event at Kenner's Pontchartrain Center was hosted by the Office of Lt. Governor Jay Dardenne, the Louisiana Office of Tourism, the Louisiana Travel Promotion Association and the Jefferson CVB. Activity highlights include Louisiana tourism industry updates by Lt. Governor Dardenne and LOT chief Kyle Edmiston; a keynote address delivered by Irvin Mayfield; 14 breakout sessions on industry-specific topics; a private event with Lt. Governor Dardenne held at NOLA Motorsports Park; a dine-around evening event including several notable Jefferson Parish restaurants; and three familiarization tours exploring Jefferson Parish tourist attractions.

Tourism Town Hall meetings   Lt. Governor Jay Dardenne to host tourism town hall meetings
Lt. Governor Jay Dardenne and the Louisiana Office of Tourism are hosting three town hall meetings this fall with travel industry stakeholders in north Louisiana and Acadiana. The goal is to gather thoughts, ideas and vision on tourism sustainability and growth and complimentary industry assets such as infrastructure improvement and overall economic development. Forum input will ultimately feed a written master plan for tourism development for Louisiana at the local, regional and state levels.
  • Shreveport
    Discuss the reopening of the Municipal Auditorium and explore the economics of the entire northwest region of Louisiana.
    Sept. 16; 2 p.m. - 4 p.m.
    Municipal Auditorium
    705 Elvis Presley Ave., Shreveport
  • Lafayette
    Discuss French immersion and upcoming Franco-Fête events and explore the economics of the Acadiana region of Louisiana.
    Oct. 15; 9 a.m. - 11 a.m.
    300 Fisher Road, Lafayette
  • Monroe
    Discuss the designation of Poverty Point as a UNESCO World Heritage Site and explore the economics of the entire northeast region of Louisiana.
    Oct. 28; 1:30 p.m. - 3:30 p.m.
    Chennault Aviation & Military Museum
    701 Kansas Lane, Monroe


International Pow Wow - Orlando   IPW 2015 buy-in opportunity
The Louisiana Office of Tourism is offering DMO partners the opportunity to buy a badge in the Louisiana booth at the 2015 U.S. Travel Association International Pow Wow, May 30 - June 5, in Orlando. This 2015 presence will be even more critical since New Orleans will be hosting the IPW 2016 trade show, June 18 - 22, 2016. The cost per badge is $3,500, which includes booth-share status, shared appointments and all official meals and functions. In addition, the badge entitles the holder to a separate listing in the official delegate directory under your destination's name. A copy of all lead sheets will be provided immediately after the show to all booth partners. The buy-in includes neither travel expenses nor access to the Media Marketplace. The deadline to apply for one of nine slots is Sept. 19. If interested, email Mike Prejean or call 225.342.4354. U.S. Travel Association's IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. In three days of scheduled business appointments, more than 1,200 international and domestic buyers from more than 70 countries conduct business negotiations. At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through a number of around-the-world trips.

Travel Media Showcase   Hundreds get a taste of Louisiana at Travel Media Showcase
KPLC-TV - The Lake Charles/Southwest Louisiana CVB hosted the 15th annual Travel Media Showcase at the L'Auberge Casino Resort. About 175 travel journalists and industry professionals attended the national event. Lt. Governor Jay Dardenne welcomed the group by providing information on Louisiana's history and tourism products and sharing some traditional Cajun humor. The conference consisted of one-on-one appointments, local and regional press tours and networking opportunities. During the showcase LOT met with more than 30 journalists, while 12 Louisiana tourism partners also worked to increase visitation to the state.

Southeast Tourism Society   STS Fall Forum
Mark your calendars and make plans to attend Southeast Tourism Society Fall Forum from Oct. 14 to Oct. 16, in Charleston, S.C. The Fall Forum is the perfect opportunity to connect with colleagues for quality education, development, networking and expanding knowledge in all areas of tourism. STS will announce the 2014 Shining Example Award winners at the Shining Example Awards Banquet on Oct. 15. The Shining Example Awards recognize outstanding contributions in tourism in the Southeastern states. The Charleston Marriott is offering a meeting rate from Oct. 9 to Oct. 17; rates close Sept. 20.

Angie Manning, Lake Charles/Southwest Louisiana Convention and Visitors Bureau Communications Cirector   Manning receives CDME certification
Angie Manning, Lake Charles/Southwest Louisiana Convention and Visitors Bureau communications director, has earned the Certified Destination Management Executive designation from Destination Marketing Association International. The CDME program is an advanced educational program designed to prepare senior DMO executives to become more effective organizational and industry leaders as change and competition increases in the industry. The program focuses on vision, leadership, productivity and business strategies. The certification was presented at the 2014 DMAI Annual Convention in Las Vegas last month.

  Louisiana reaping benefits of national hot sauce demand
The News Star - The demand for hot pepper sauces in the U.S. has grown by 150 percent since 2000, more than the demand for mustard, mayonnaise, ketchup and barbecue sauce combined, and Louisiana sauce producers are feeling the spike in consumer interest. Four popular Louisiana-based pepper sauces (Crystal Hot Sauce of New Orleans, Original Louisiana Hot Sauce of New Iberia, Panola Pepper Corporation sauce of Lake Providence and Tabasco of Avery Island) all report increased sales. The companies attribute the demand spike to national trends like more fast food chains adding hot dipping sauces to menus and the growing popularity of spicy foods like hot wings abroad. "We've become a nation of chili heads," Mike Coullard, president and CEO of Panola Pepper Corporation, said. "And once you become a chili head, you never go back to bland."

  New program allows diners to track Louisiana seafood at local restaurants
The Times-Picayune - The non-profit organization Gulf Wild recently debuted a program that allows diners to trace Gulf of Mexico seafood via tracking numbers and smartphones while dining at local eateries. By visiting participating restaurants and using the program, consumers can not only ensure their catch was local and fresh, but they can also see the boat on which it was caught, the fisherman who caught it and the location in which the seafood was harvested. One of the first restaurants to implement the program is New Orleans' Red Fish Grill. Austin Kirzner, executive chef at Red Fish Grill, says it provides better seafood at better prices, while giving restaurants more options when selecting fresh local seafood.

Guide to the World's Supernatural Places   New National Geographic book profiles three haunted Louisiana sites
The Myrtles Plantation in St. Francisville, Manchac Swamp in Frenier and St. Louis Cemetery Nos. 1 and 2 in New Orleans are profiled in the new National Geographic book Guide To The World's Supernatural Places. More than 250 locations worldwide are profiled by author Sarah Bartlett. "It is said that a green-turbaned woman and sobbing children haunt the site," Bartlett said about The Myrtles. "At sunrise, as light plays between the trees where Chloe was hanged, her corpse reportedly appears upside down like a vampire bat. Smiling, she pulls witnesses closer so that she can possess their souls." Bartlett also tells the stories of voodoo priestesses Julie Brown of Frenier and Marie Laveau of New Orleans. The book's worldwide release date is Sept. 2.

Spirit Airlines   Spirit Airlines adds flights to New Orleans
The Times-Picayune - Spirit Airlines recently announced plans for nonstop flights from Louis Armstrong International Airport in New Orleans to Chicago and Detroit. The flights to Chicago's O'Hare International Airport and Detroit begin Nov. 6, according to an announcement from the airline based in Miramar, Fla. On Aug. 1, Spirit Airlines added direct flights to Fort Lauderdale, Fla., and Houston's Bush Intercontinental Airport. When all the flights are running, Spirit Airlines will have a total of five nonstop flights from New Orleans, including an existing route to the Dallas-Ft. Worth Metroplex.

Northwest Louisiana promotes filming locations   Webster tourism boasting local movie spots
Minden Press-Herald - A new brochure serving as a self-guided film tour of northwest Louisiana and Minden is being distributed to 69 official visitors' centers around the state as well as overseas. About 30 movies have been filmed around northwest Louisiana, and Minden has joined Shreveport and Bossier City in a special brochure promoting filming locations.

Destination NEXT Industry Report   20 trends destinations need to understand to compete for tourists
Skift - Destination Marketing Association International recently unveiled the first phase of its DestinationNEXT industry report at its annual conference. The report was designed to help DMOs understand travel behavioral trends and suggest strategies to capitalize on those trends, while providing new benchmarking tools and best practices to help drive business in today's rapidly changing tourism environment.

Airbnb business travel web site   Airbnb expands into business travel
The New York Times - Traveling for business or pleasure? Airbnb, the home rental start-up, wants to be your go-to for both. The company has introduced a business travel initiative, expanding Airbnb beyond the vacation and couch-surfing crowds it has traditionally focused on. The new effort adds a section to the company's website, tailored for business travelers. Airbnb started its push for business travelers by forming partnerships with other technology companies, like the file management company Evernote, the ride-sharing start-up Lyft and the cloud computing business Salesforce, which have integrated Airbnb options into their corporate travel booking systems.

Millenials in Louisiana   Louisiana ranks 7th for prevalence of millennials
The Times-Picayune - Louisiana is apparently a haven for millennials, the often-analyzed generation comprising those born in the 1980s and 1990s. The state ranks 7th among the 50 states and Washington, D.C. Governing magazine used U.S. Census data from 2012 to rank states based the prevalence of the following generations: Millennials, born 1981-2000; Generation X, born 1965-1980; baby boomers, born 1946-1964; and the silent generation, born 1928-1945. Louisiana received the following rankings: 7th for millennials, which make up 29 percent of the state's population; 27th for Generation X, which makes up a fifth of the population; 27th for baby boomers, which make up a quarter of the population; and 40th for the silent generation, which makes up 10 percent of the population. The article notes that millennials recently surpassed their parents' generation, baby boomers, as the country's largest generation. Twenty-eight percent of the country's population was millennials in 2012, compared to 25 percent of the population being baby boomers.

Multi-generaltional vacations on the rise   Multi-generational vacations are on the rise in the U.S
Skift - A AAA survey revealed that 36 percent of respondents plan to take a multi-generational vacation within the next 12 months, which is a four percent increase from 2013. In the recent survey, 15 percent of respondents planned to bring their grandchildren on vacation, up from 11 percent in 2013. The percentage of people bringing both children and parents increased one percentage point, and those only bringing grandparents stayed at 5 percent.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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