Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
October 21, 2014
Infrastructure, French programs key topics at Lafayette tourism meeting

Lt. Governor Jay Dardenne addresses town hall meeting Lt. Governor Jay Dardenne addresses town hall meeting
Expanded air travel in and out of Lafayette, I-49's planned route through the city and support of French language programs are all vital to Acadiana tourism. That was the message of travel industry stakeholders at a tourism town hall meeting Oct. 15 in Lafayette. The meeting overseen by Lt. Governor Jay Dardenne was to share input on tourism growth and industry needs, and it was the second of three statewide. The final meeting is set for Oct. 28 in Monroe.

Poverty Point Marker   Poverty Point World Heritage Site officially inscribed
A host of federal, state and local officials were on hand Oct. 11, when Poverty Point State Historic Site unveiled its official marker designating the prehistoric earthen mound works a UNESCO World Heritage Site. Lt. Governor Jay Dardenne, U.S. Sen. Mary Landrieu and a host of federal, state and local officials attended, all emphasizing the designation's significance and the boons it promises both the tourism industry and the region's overall economy. Joining the ranks of other notable sites such as Stonehenge, the Pyramids of Giza and the Great Wall of China, Poverty Point is Louisiana's first UNESCO World Heritage Site, the 22nd U.S. site and the 1,001st in the world.

Only in Louisiana Event   Only in Louisiana Event
The Office of Lt. Governor Jay Dardenne and the Louisiana Office of Tourism will honor Louisiana's GRAMMY® nominees with the Only in Louisiana brunch in Los Angeles on the eve of the GRAMMY® Awards. Co-hosts Lt. Governor Dardenne and chef John Besh along with previous GRAMMY® winners from Louisiana will welcome guests to The Conga Room at L.A. Live on Saturday, Feb. 7, from 11 a.m. until 1 p.m. The GRAMMY® Event will target the travel/food/music media. DMOs can register one delegate each to represent their destination. There is no fee to buy in, but delegates are responsible for their own travel expenses. Participating DMOs can include one promotional item in the gift bag and will be acknowledged during the event. The deadline to sign up for this partnering opportunity is Friday, Dec. 19. If interested contact Leanne Weill - lweill@crt.la.gov or call 225.342.8144.

Mardi Gras   Mardi Gras marketing opportunity
The Louisiana Office of Tourism is seeking information for a marketing campaign promoting the 2015 Mardi Gras season to drive-market travelers. The campaign will offer both event information and an educational component. Content sought from DMOs includes: a summary of what makes the area's Mardi Gras celebration unique; high quality video and/or photographs that are permissible to republish; a calendar of parades and Mardi Gras activities; a list of Mardi Gras attractions and exhibits; and any Web or print resources that can assist in planning a trip. The campaign will be primarily digital and run from Jan. 5 to Feb. 8, focusing on median-income adults in markets including Austin, Dallas, Houston, Memphis, Jackson and Oklahoma City. Email submissions to Jeff Richard - jrichard@crt.la.gov by Friday, Oct. 31.

Quarterly Calendar of Events   Quarterly calendar of events submission
The Office of Tourism is producing its first quarter calendar of events, which includes events from January through March 2015. To include an event in the printed calendar, submit event information to the online calendar via the submit event link at the bottom of LouisianaTravel.com by 5 p.m. Oct. 31. For additional information or assistance contact Lynne Coxwell - lcoxwell@crt.la.gov or call 225.342.2876.

Travel South International Showcase   Volunteers needed for 2014 Travel South USA International Showcase
The New Orleans CVB is seeking volunteers for the Travel South International Showcase in December. About 160 volunteers are needed for positions including registration and information desks attendants and field guides or ambassadors. NOCVB has created a volunteer application form for hospitality and tourism partners to complete.

BBC logo   BBC Pop Up mobile newsroom reporting from Baton Rouge during October
One of BBC's newest endeavors is a mobile bureau, and it just arrived in Baton Rouge for a monthlong stay. The international news organization's new project, which is called BBC Pop Up, just finished a month in Boulder, Colo. The journalists at the helm of BBC Pop Up-including Benjamin Zand and Matt Danzico-aim to find stories as suggested by locals, plus uncover their own as they live in and get to know a new city every month.

University of Louisiana - Lafayette   10Best: Lafayette best college weekend in U.S.
USA Today recently named Lafayette the location of the best college weekend in the U.S. The outlet's 10Best series honor was the result of readers' votes. Assets cited included Lafayette being home to the largest University of Louisiana system school and the city's cuisine and historic attractions.

Travel Sector Jobs and Exports   Travel industry ends summer with increased jobs, exports
A U.S. Travel Association report released earlier this month noted summer boosts in travel sector jobs and exports. The association looked at data from the Departments of Labor and Commerce and found that 8,700 new travel jobs were created in August and September. The Commerce Department also announced exports were at $19.2 billion in August, a $200 million increase from July.

Shorter Road Trips   Americans prefer short weekend road trips over weeklong vacations
According to new research from Enterprise Rent-A-Car, the brief weekend getaway road trip may be the most popular vacation of all, beating out those long summer weeks at the beach. The study finds that Americans prefer shorter weekend road trips versus weeklong vacations. Specifically, 66 percent prefer to take a one-day or weekend road trip as opposed to 31 percent who prefer to take at least a weeklong trip.

Apps over Social Media at Meetings   Meeting attendees have higher level of interest in events apps than social media initiatives
Technology continues to alter the landscape of the meetings industry, and a new recent American Express report looks at the value of individual technologies from both the planner and the attendee's perspective. Among findings: Meeting apps are considered vital for scheduling; in-person meetings remain preferred over virtual meetings; and social media is valued higher by planners than attendees.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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